Master’s in Marketing Management
Rotterdam School of Management,
Erasmus University.
The Master’s program covered both the consumer psychology and the data analytics of marketing. Teaching us how these can be combined by management to create and alter marketing strategies. Later I choose the Brand and Product Management track where I honed knowledge of these strategies further, specifically towards international and new products. The program combined theory with practical exercise in assignments such as designing a campaign for L’Oréal.
Ranked:
11th globally in 2024 for Marketing by QS.
4th globally in 2023 for Business Administration by Shanghai Ranking.
10th globally in 2024 for Economics and Business by U.S. News.
Bachelor’s in International Business Administration
Vrije University Amsterdam.
The International Business Administration program at the Vrije University covered the foundations of multiple business fields including; Marketing, Finance, Supply Chain Management, Human Resources, Strategy, and statistics. In the final year of the program I wrote my thesis about the benefits of physical showrooms to specialty retailers.
Erasmus+ Exchange
Vienna University of Economics and Business
During my Bachelor’s study I participated in a Erasmus+ Exchange to Vienna. I followed courses to improve my Economic, Finance, and German language skills. Additionally I followed a leadership course given by Manfred Hückel where I practiced my soft skills for managing myself and leading those around me.